Higher Education
Elevate your university's presence and impact with custom digital strategies designed for success.
We specialize in applying an academic approach to marketing, creating custom digital solutions that cater to the unique needs of higher education institutions. Whether you're looking to attract prospective students, engage with current students and alumni, or amplify your university's message, our strategic and data-driven methodology has been tried and tested to provide successful outcomes. You can witness the positive impact of our strategies in our handpicked compilation of case studies and more below!
Explore Our Impact
Discover specific examples of Ring Digital's impactful collaborations with universities in our curated collection of case studies. Explore how our customized digital solutions, crafted to meet the unique needs of higher education institutions, generate tangible outcomes and success for our clients.
Resolve Higher-Ed’s Unique Challenges
Explore the challenges currently faced by higher education institutions, from the enrollment cliff to summer melt, and discover how our targeted solutions can help you navigate these issues effectively.
Summer Melt
Summer melt is a common issue that affects universities across the nation. However, with the proper tools, it can be easily addressed. Our list-based targeting services allow institutions to precisely reach and engage with prospective students during this crucial period. By utilizing our technology, universities can maintain a consistent presence, providing timely and relevant information that fosters relationships and increases enrollment. Staying ahead of summer melt requires not just visibility, but meaningful interaction, and our tools empower universities to achieve exactly that. With our services, every incoming freshman will feel supported and valued from the application process to matriculation.
Enrollment Cliff
We often hear from admissions officers that they are struggling to attract new students due to the declining number of college-aged individuals. At Ring, we've developed a solution to specifically address this problem for our clients. We use a combination of proven technologies that allow us to target specific demographics at the right time and place. Our list-based, keyword, and geo-targeting services all enable you to stand out in the stack, engage prospective students with personalized messaging, and maximize visibility within key geographic areas. This unique targeting approach has helped many of our clients enhance their enrollment strategies and achieve high engagement rates with impressive ROIs.
Freshman Retention
At Ring Digital, we can assist universities in addressing the distinctive challenges associated with increasing freshman retention. Our approach involves implementing hyper-targeted engagement campaigns designed to establish meaningful connections with freshmen throughout their first year. By employing targeted messaging, interactive content, and timely communication, universities can effectively keep students engaged, connected to campus life, and motivated to excel academically. Through our targeted strategies, universities can proactively address freshman retention challenges, creating a supportive environment that fosters student growth and academic achievement.
Our Higher-Ed Toolkit
Explore our higher-education toolkit, which was specifically designed to empower institutions with strategies for boosting their enrollment, enhancing their digital presence, and effectively reaching their target audience.
Retargeted Digital Advertising
Our retargeting tactic allows you to serve display, video, or streaming video ads to prospective students who visit your website.
Search Engine Marketing
Promoted search results in Google or Bing search engines are shown to people who are searching for your pre-defined keywords.
Household-Targeted Advertising
Target your display, video, OTT-CTV streaming video ads to a list of specific households based on their street address, verified by GPS technology.
Geo-Targeting Digital Advertising
Target your ads to prospective students who have visited a specific location in real-time, over a period of time, or in the past.
Streaming Cable TV
Reach prospective students through ad-supported apps on Rokus, Apple TVs, and FireSticks, as well as cable TV spots streamed online.
Automatic Content Recognition (ACR)
Utilize ACR technology to target your display, video, and OTT-CTV streaming ads to audiences based on their viewing habits and preferences.
Keyword-Targeted Digital Advertising
We will use website copy to target visitors with ads both on the site and after they leave to browse elsewhere on the web.
Online Contextual Targeting
This approach is effective for targeting prospective students who frequently visit specific categories of websites.
Text Messaging
Whether you're reaching out to prospective students or connecting with committed freshmen, Ring’s SMS and MMS options are tailored to help you achieve your communication goals effectively, ensuring high deliverability and quality of content.
Trends Shaping Higher-Ed Marketing
Read up on the latest industry trends and insights shaping higher-ed marketing in our curated collection of articles from leading sources. Dive into how these trends influence your institution and gain valuable insights on how to enhance your marketing strategies.
The Higher-Ed Marketer Podcast
We are a proud sponsor of 'The Higher Ed Marketer' podcast, where Troy Singer, a digital marketing specialist here at Ring serves as a co-host. If you're interested in learning more about Higher-Ed marketing, this podcast explores the accomplishments of colleges and universities across the world, shedding light on branding and marketing strategies that bridge the gap between big ideas, creative execution, and student retention.
Check out these episodes:
Level-Up Your Marketing Today & Schedule a Call With Troy Below!
Frequently Asked Questions
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Yes, we can assist you in one of two ways. Firstly, if you don't have a target list, we can create an ideal student profile and use 3rd party lists to target households at their street address which match the ideal demographic you wish to target.
Alternatively, we can perform a data enrichment process by utilizing historical attendee data to generate an ideal student list based on data insights. Once we have created these profiles, we will target those exact households.
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It is unlikely that your ad agency can offer the targeted technology services we specialize in. Generally, advertising agencies specialize in various areas such as social media marketing, email marketing, influencer marketing, web development, and search engine optimization.
At Ring, we specialize in providing highly targeted digital display and video advertising that puts a strong emphasis on transparency, reliability, and data analysis. Although our services differ from what your ad agency typically offers, our technology is designed to complement other tactics that ad agencies provide.
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Your ads can be seen wherever prospective students go on the Internet where ad space is available, including on mobile and desktop browsers, Internet-connected TVs and streaming devices, and apps. We generally avoid placing ads within Google’s display network or social media platforms because their targeting and ad delivery do not match our values of transparency and accuracy!
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When we select audiences for our targeted ads, we start our targeting process with household street addresses. This information is obtained from our clients' first-party data or trusted third-party data providers. We also utilize GPS technology sourced and verified from multiple satellites to geo-target ads to specific real-world locations.
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Our pricing is based on the number of impressions your ads generate. We do not charge any additional fees for setup, onboarding, or data matching. The only cost you will incur is for the ads we serve to your targeted audience. A smaller budget will reach a smaller audience, while a larger budget will reach a larger audience.
Speak with our team.
Our digital video placement and display ad buying technology allows us to target your audience down to the household. Not ZIP code. Not block. Not range of IP addresses. Household.