Household Targeted Digital Advertising

What do we mean by "Household-Targeted Digital Advertising?" We mean digital display ads in browsers and apps, pre-roll online video ads, big screen TV ads, all served to a list of students you want to target.

“OK but how do you get those students, in those exact households?”

I’m glad you asked - you can provide them to us if you’d like. All we need is a street address, city, state, and ZIP code, and we’ll serve your ads only to those homes included in your list.

If you don’t have a list of students you want to target, but you know the types of students you’d like to target, then we can go purchase the list of households for you and advertise to those households only.

We’ve already geofenced the property lines of all the lots in all fifty states in the Nation, so all you have to do is tell us which ones you’d like to advertise to.

We don't use cookies or target by IP address. Instead, we use GPS, which is accurate to about 10 feet and doesn't change every two weeks like an IP address. We advertise to phones and other GPS-enabled devices, but we also cross-device map the homes to include the TVs, the laptops, the desktops, the tablets, and everything else that can view ads online. Then we place your ads all on those devices too.

Here’s the bonus of advertising this way: provide us your enrollment data, and we’ll be able to identify which of your enrollees originated from our target list. How?  The target list is just a spreadsheet. So, we just match them up, calculate your return on ad spend (ROAS/ROI), and provide you with a tidy report on how effective your digital advertising campaign has been.