Online contextual advertising is a great tool for placing your ads on sites or within apps that fit into a certain category, like "news" "gaming" or "blogs" for example. If you're a university and need to get in front of potential students, you might want to place some ads on gaming sites along with your other tactics (check out our case studies for how we can help Colleges and Universities reach their targets!).  If you're a pet store, you may want to advertise on pet-related websites. We can provide the pre-defined categories defined by the IAB to target your categories upon request.