Who We Are
Get to know us better and learn about our roles and expertise.
We are a team that is passionate about bringing excellence to everything we do. We’re hikers, photographers, volunteers, painters, athletes, musicians, and woodworkers. We appreciate the beauty of a thing well done, and above all, we love serving people around us.
TRUTH
The digital advertising industry has been plagued by people who lack both technical knowledge and integrity. Targeted advertising was born when cookies showed more promise than just keeping items in your online shopping cart, but the anonymous nature of the cookie also allowed ad fraud to flourish. It is against this backdrop where we put our foot down on behalf of our clients and refuse to use shady cookie-based targeting, and insist on being experts on every tool we use. This allows us to tell our clients what other agencies may not even know about how the industry and its technology works, and to insist on truthfulness from our partners and from our team.
This is who we are.
TRANSPARENCY
Our industry and the technology supporting it are extremely complex. As a result, the advertiser has been given almost no visibility into how ads are bought and sold (partially because not every person at every agency understands the process!). We strive to know the industry and its technologies and inner workings better than anyone else so we can provide better services, give better intelligence to our clients, and be more nimble. Our core value of Transparency also demands that we show our clients the value their ads are bringing to their organization. For any client using a list-targeted tactic, and who is willing to share sales/conversion data with us, we provide an offline attribution of conversion dollars to ad spend in our “matchback” reports, showing Return on Ad Spend (ROAS) from real customers.
ACCURACY
If you’ve ever wondered what you, as a consumer, look like to advertisers, you might have come across a way to look up your cookie footprint. Oracle’s Data Opt-Out tool, for example, allows you to see exactly what “segments” you fit into as a result of your online behavior. As you’ll learn, these segments are correct less than half the time, as you’re lumped in with groups that you shouldn’t be in, and not included in groups you really should be in. If you pair the inaccuracy of cookie segments with the fact that cookie targeting cannot tell the difference between human internet traffic and bot internet traffic, your ad spend becomes incredibly wasteful when based on cookies. That’s why we never use cookie segments, and we insist on targeting our ads (whenever possible) on real-world data (not web behavior), such as categorical purchase behavior, home address, credit score range, and so on. Digital advertising works, but only if you’re not wasting the lion’s share of your budget on inaccurate targeting. That’s why we’re the ad targeting people.
President & CEO
PJ Wenzel
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“Success is not final, failure is not fatal: it is the courage to continue that counts.” - Winston Churchill
Co-Founding Partner
Fritz Wenzel
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"The wise will inherit honor, but fools get disgrace." - Proverbs 3:35
Vice President, Partner
Marty Gray
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"We cannot solve our problems with the same thinking we used when we created them." – Albert Einstein
COO, Partner
Alex Wenzel
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“Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty… I have never in my life envied a human being who led an easy life. I have envied a great many people who led difficult lives and led them well.”
― Theodore Roosevelt
Director of Accounts
Parris Payden
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"Of two evils, choose neither."
- Charles Spurgeon
Accounting
Kate Wenzel
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“I wish I were rich, and I could spend the whole summer at a hotel, eating ice cream and chicken salad.” - Diana Barry in Anne of Green Gables
Director of Digital Operations
Andrew Cottle
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"Success isn't owned, it's leased, and rent is due every day." - J.J. Watt
Data Operations Manager
Rick Carmickle
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“Fairy tales do not tell children that dragons exist. Children already know that dragons exist. Fairy tales tell children that dragons can be killed.”
G.K. Chesterton
Senior Account Specialist
Sam Goodman
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"All you have to do is pay attention: lessons arrive when you are ready."
– Paulo Coelho
Senior Account Specialist
Morgan Dobbins
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“The person, be it gentleman or lady, who has not pleasure in a good novel, must be intolerably stupid.”
- Jane Austen
Digital Operations Specialist
“Mac” McClintock
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"If opportunity doesn't knock, build a door." - Milton Berie
Digital Marketing Consultant
Brian Jones
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“Our greatest fear should not be of failure but of succeeding at things in life that don’t really matter.” - Francis Chan
Digital Marketing Consultant
Zach Vinciczky
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"If I had asked people what they wanted, they would have said faster horses." - Henry Ford
Digital Marketing Consultant
Troy Singer
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“If one advances confidently in the direction of his dreams and endeavors to live the life in which he has imagined, he will meet with a success unexpected in common hours.” -Henry David Thoreau
Digital Marketing Consultant
Matt Custer
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"Do more than is required of you."
- George S. Patton
Advanced Account Specialist
Christie Thompson
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“We have to be braver than we think we can be, because God is constantly calling us to be more than we are.” - Madeleine L'Engle
Marketing Communications Coordinator
Bridgette Wyss
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"Life is not measured by time. It is measured by moments." - Armin Houman
Executive Assistant
Alyssia Carpenter
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"When we reject the single story, when we realize that there is never a single story about any place, we regain a kind of paradise." - Chimamanda Ngozi Adichie
Digital Operations Specialist
Peter Schugert
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"Attitude is a little thing that makes a big difference" - Winston Churchill.
Digital Operations Specialist
Joel Taylor
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"As we are so we make” - Dorothy Sayers
Digital Design Specialist
Lansing Pinero
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"Be strong, know who you are, no be shame, stand up, e ala e." - Israel Kamakawiwo'ole.
Data Operations Specialist
Alisha Lavigne
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“If everything seems under control, you’re not going fast enough.” - Mario Andretti
Accounting Specialist
Hannah Yost
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"Love bears all things, believes all things, hopes all things, endures all things." - 1 Corinthians 13:7
Certified Account Specialist
Ashley Florek
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“It's a comfortable place, mediocrity. Never pushing oneself to the limit to see what you can take. Never staring down your fears, never reaching into yourself to find that last bit of courage. You don't even know what it is that you're made of-and what's more, you seem distinctly uninterested in finding out." - Deanna Rayburn, Killers of a Certain Age
Digital Marketing Consultant
Ted Harvey
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“May I never boast in anything Except the cross of Jesus Christ May I not forget the blood He shed It is by His death I am alive.” - The Belonging Co