Our Services
Our precision targeting methods get your content to exactly your target audience.
We’re the ad targeting people, which is what sets us apart. But once we’ve dialed in your target audience, we want to make sure we’re getting in front of them with the best content possible. That’s why our design team pushes the boundaries of our tech partners to ensure we can deliver the highest quality content we design, and the video ad content you bring to us or that we produce in partnership with you.
Keyword-Targeted Digital Advertising
Similar to contextual targeting, Keyword targeting allows an advertiser to, in short, define their own categories or contexts in which to advertise, and then continue to advertise to those users after they have navigated away from the page with the specified keywords who have visited the client service pages. Any retargeting tactic requires the placement of a pixel or line of code on the advertiser’s website.
Brick and Mortar Contextual Targeting
This is a very cool tactic to target people who have visited or are visiting a certain category of places in the real world. Grocery stores, banks, franchise locations, you name it. Want to get in front of anyone who has been in a McDonald's? No problem. It's a great tool for geo-conquesting at scale, or for nation- or state-wide campaigns when you need to target churchgoers or people who visit hardware stores.
Creative Services
We pursue excellence for our clients in everything we do, and especially in our creative. We custom design and serve animated HTML5 display ads on the vast majority of our campaigns, and we can help produce your video content, tailored specifically to the target audience we have in mind as we plan your campaign.
Household-Targeted Digital Advertising
This tool uses street address data to target display or video ads to devices that live within or near those addresses. It can work with any source of address data, cross-referencing GPS data with public property records to ensure accurate targeting. The result is that a consumer data list, customer list, or any other data with a physical address can be used to target digital advertisements down to the household level, without spillover to the neighbors.
Geo-Targeted Digital Advertising
This tool uses the GPS function on mobile devices to serve ads to any mobile device that is within the specified geographic area, or that has been there over the past six months, or during a specified time in the future. Using GPS is extremely accurate, allowing targeting at the household level within 3 meters. The data is provided by government satellites and sourced from apps on mobile devices (whether or not they ask permission to use “location services”).
Retargeted Digital Advertising
The retargeting tool allows ads to be targeted to users who visit the advertiser’s own website. These can be broken out by subpage—for example, if a non-profit organization wants to send donation ads to people who have visited its donor page, and then separate client service ads to people who have visited the client service pages. Any retargeting tactic requires the placement of a pixel or line of code on the advertiser’s website.
Streaming Cable TV
Technology is changing how TV ads are purchased, and we can help you target your list of households (minimum list sizes apply) as they stream their cable subscriptions on the most popular cable networks across the country. We deal directly with the cable companies to get your content delivered programmatically when TV viewers stream their cable subscriptions over the Internet, allowing for unprecedented accuracy in TV buying.
Data Services & Analytics
Data is only increasing in its importance in our economy, and in digital advertising, first-party data is the top of the food chain. But what if your first-party data only has a few fields, and you'd really like to know more about who your clients are? Our data specialists can help append offline, reliably-sourced consumer fields to your first party data to help you discover more about who your clients really are.
Text Messaging
Whether you’re sending just text characters or an animated image or short video, Ring can help you get your message out with high deliverability and regulatory compliance. Focus has shifted from regulating the method of delivering a message (automated texting vs. live agent texting) to the sender of the message, and now, registration is the most important part of the process. Ring will help you navigate the registration process with the carriers and other parties, to ensure high deliverability, low filtering, and an effective result for your text messaging campaign.
Online Contextual Targeting
Online contextual advertising is a great tool for placing your ads on sites or within apps that fit into a certain category, like "news" "gaming" or "blogs" for example. If you're a university and need to get in front of potential students, you might want to place some ads on gaming sites along with your other tactics (check out our case studies for how we can help Colleges and Universities reach their targets!). If you're a pet store, you may want to advertise on pet-related websites. We can provide the pre-defined categories defined by the IAB to target your categories upon request.
Reporting
Are you tired of getting spreadsheets from your digital agency as they try to report on the performance of your campaigns? Following our core value of Transparency, we use leading data visualization software to show you everything you need to know about how your campaigns are performing. Whether you want a multi-page, printable, PDF report you can share around the office, or whether you want to get your hands dirty with our reporting portal, drilling down on your favorite metrics in the data, we can provide you the Transparency you need to determine the effectiveness of your campaigns.
Media Deliverables
DIGITAL DISPLAY ADS
HTML5 in-app banner, HTML5 In-browser banner, Social Display
DIGITAL VIDEO
OTT-CTV, Streaming Cable TV, Set-Top Boxes, Native Apps on Smart TVs, Streaming Devices (Roku, Apple TV, etc.), Social Video
PAID SEARCH ADS
Promoted Search Results in Search Engines
SMS & MMS
Short Messaging Service (just the text)
Multimedia Messaging Service (with photos or videos)
Allow-Listed
Sometimes your perfect target audience can be defined by a set of specific websites. For those times, allow-listed campaigns are a great option. If you need to be in front of folks who read your specific local news and weather sites because you're promoting a local event, just define what sites you'd like to place your ads on, and we'll get it done! The included sites do need to have ad space to purchase though, so make sure the sites you'd like to advertise on host ads (just visit the sites and see if you see other ads).
Search Engine Marketing
If your customers are actively searching for the product or service you provide, this is a good way to get in front of them with promoted search results in Google or Bing. These ads will appear to be search results at the top or bottom of a search page in a search engine, and will help drive traffic to your site when people search for your defined keywords, which we can help you draft.
Speak with our team.
Our digital video placement and display ad buying technology allows us to target your audience down to the household. Not ZIP code. Not block. Not range of IP addresses. Household.