Automatic Content Recognition

Automatic Content Recognition (ACR) is a powerful technology we employ that makes use of screen capture and audio fingerprinting from smart TVs in American households to capture signals and analyze viewers' content consumption across platforms in real time. This cutting-edge technology allows you to target your display, video, and OTT-CTV streaming ads with great precision based on viewers’ habits and preferences. Moreover, devices can display related information or suggest additional content recommendations based on the recognized content. By leveraging this technology, you can deliver personalized and relevant content to your target audiences, optimizing your marketing strategies and driving measurable campaign success.

At Ring Digital, we utilize ACR in one of three distinct strategies tailored to our clients’ needs and goals, ensuring optimal utilization of their advertising budget.

Conquest: This strategy utilizes ACR to target households exposed to competitors' TV ads. This approach maximizes ad budget efficiency by focusing on audiences already interested in similar products or services, increasing the chances of converting them into customers.

Coattails: This strategy utilizes ACR to enable smaller companies operating within specific budget or geographic parameters to reach the same audiences as larger competitors. It ensures effective reach and impact, maximizing the potential for conversion and customer engagement.

Content: This strategy utilizes ACR to expand our reach to households that have not yet been exposed to our clients’  TV ads, maximizing incremental audience engagement and brand visibility.

By combining ACR's advanced capabilities with our tailored strategies, Ring Digital empowers businesses to achieve targeted, impactful, and measurable results in their advertising campaigns.