Lead Nurturing

Lead nurturing involves delivering animated digital ads and non-skippable pre-roll video ads to the phones, tablets, computers, and TVs of people who have shown an intent to purchase or have otherwise shown interest. This nurturing continues until a call center representative or salesperson from your team can personally reach out. In essence, Ring keeps your incoming fresh leads engaged until someone can follow up personally.

Lead nurturing is a valuable tactic to employ for two reasons:

Timeliness: The longer a lead remains uncontacted, the lower the likelihood of winning the business. Engaging with leads immediately helps to keep your brand at the forefront of potential customers’ minds, increasing their interest and moving them further down the sales funnel. By maintaining regular brand exposure, you can ensure that potential customers stay engaged and informed, making them more likely to choose your company over competitors when they're ready to make a purchase.

Telephone Consumer Protection Act (TCPA): In light of the recent TCPA ruling, it's become clear that potential leads are increasingly cautious when it comes to giving consent for contact. Our lead nurturing service plays a pivotal role in helping companies maintain continuous and compliant engagement with leads who have expressed an interest in making a purchase until someone from a call center or your sales team can personally reach out. This is especially important now, as immediate contact with leads holds greater significance than ever before, given the limited opportunities for outreach allowed under the TCPA. By ensuring that leads remain engaged within the boundaries of TCPA regulations, Ring's lead nurturing services significantly improve the effectiveness of your lead generation efforts and boost the likelihood of turning prospects into customers.

Our lead nurturing strategies are beneficial for anyone who regularly purchases leads, such as home services, banking, insurance, and mortgage industries.

Our lead nurturing campaigns don’t just keep leads engaged—they deliver results where it matters most to you: conversion rates and revenue. By maintaining consistent, targeted engagement, our lead nurturing service has proven to increase both sales closing rates and average ticket values.

• A Lead Nurture partner saw a 9.77% increase in close rate for their largest source directly attributed to the effectiveness of our nurturing strategies.

• That same partner saw average sold project values skyrocket, showing an increase of $7,927.43 per job sold where Ring Digital was involved.

• We saw and an increase in Gross Sales per Lead Issued (GSLI), a key forecasting metric for home services, by $655.88 for one lead source with lead nurturing