Technology is changing how TV ads are purchased, and we can help you target your list of households (minimum list sizes apply) as they stream their cable subscriptions on the most popular cable networks across the country. We deal directly with the cable companies to get your content delivered programmatically when TV viewers stream their cable subscriptions over the Internet, allowing for unprecedented accuracy in TV buying.

Since the advent of cable TV, there was always a choice when placing your TV ads: cable, broadcast, or both?  Where is your audience, when do they watch TV, what do they watch, and what is your budget? As cable TV matured and set-top-box technology improved, targeting cable TV got more accurate, eventually allowing for cable zones smaller than zip codes. Pairing cable zones with average demographic data in those cable zones allowed for quasi-demographic targeting, especially when considering which cable channels and time of day to target.

More and more cable companies are also providing Internet service (e.g. Comcast/Xfinity, Spectrum/COX, etc.) and we now have the ability to target your cable TV ads down to the household level, based on a list you provide, or a list we purchase and provide to you and the cable provider (minimums apply). You no longer have to settle for inaccurate targeting of that expensive ad you paid to produce—you can now get that in front of just the households in your ideal target audience.

At Ring, our core values are Truth, Transparency, and Accuracy, and we wouldn’t settle for anything less as we serve our client’s most visible assets.