Streaming TV
Get in front of your target households on their TVs.
We always want to get your message in front of the correct audience, wherever they go online, or however they stream their TV content. So we have built tools that help you get in front of your precise audience whether they are on ad-supported video-on-demand channels like RokuTV, SamsungTV Plus, LGTV, Fubo, Tubi, and PlutoTV, or ad-supported premium apps like Netflix, Disney, and Hulu. For members of your audience who stream their cable subscriptions over the Internet, we deal directly with the cable companies to get your content delivered programmatically, allowing for unprecedented household-level accuracy in TV buying.
SERVICES | PREMIUM STREAMING SERVICES
If you’re looking to get in front of your audience, but also want to make sure your brand is seen in premium contexts, placing your video ads on the ad-supported tiers of premium streaming services like Netflix, Disney, and Hulu could be a great option for you. As the popularity of these services has grown, they have each deployed an ad-supported tier that helps viewers keep their monthly costs down while still being able to view top-tier content.
Some of these platforms have self-service ad-buying options, but their native targeting options are limited, usually to age and geography, and maybe type of content. We have access to these platforms with the same household targeting our other channels enjoy, so you can get in front of your exact right audience when they’re viewing their favorite shows on top-tier platforms.
SERVICES | OTT-CTV
The most affordable way to get in front of your audience on their homes’ biggest screens is ad-supported video-on-demand (AVOD) or OTT-CTV. These are services that mimic traditional cable services by their use of “guides” and live streaming content (like LGTV, RokuTV, SamsungTV Plus, and other native smart TV apps, as well as PlutoTV), and they are very popular because of how easy they are to use. They will include “lite” versions of channels people recognize, like FoxNewsNow, and Bravo!. These are popular among users because most of the time, they are free to use and don’t even require an account.
Also included in this category are apps that host ad-supported movies and TV shows on-demand, like Tubi, and ad-supported sports services like Fubo. These are growing in popularity since they host niche content, and can provide access to sports events that may otherwise be difficult to find, especially for out-of-market teams.
We can serve your ads on these OTT-CTV channels at the household level with stellar accuracy, to the same degree we serve our display and pre-roll products, and OTT-CTV can be targeted in a plethora of ways. Ask us how we can apply this powerful tool to your advantage!
Technology is changing how TV ads are purchased, and we can help you target your list of households (minimum list sizes apply) as they stream their cable subscriptions on the most popular cable networks across the country. We deal directly with the cable companies to get your content delivered programmatically when TV viewers stream their cable subscriptions over the Internet, allowing for unprecedented accuracy in TV buying.
Since the advent of cable TV, there was always a choice when placing your TV ads: cable, broadcast, or both? Where is your audience, when do they watch TV, what do they watch, and what is your budget? As cable TV matured and set-top-box technology improved, targeting cable TV got more accurate, eventually allowing for cable zones smaller than zip codes. Pairing cable zones with average demographic data in those cable zones allowed for quasi-demographic targeting, especially when considering which cable channels and time of day to target.
More and more cable companies are also providing Internet service (e.g. Comcast/Xfinity, Spectrum/COX, etc.) and we now have the ability to target your cable TV ads down to the household level, based on a list you provide, or a list we purchase and provide to you and the cable provider (minimums apply). You no longer have to settle for inaccurate targeting of that expensive ad you paid to produce—you can now get that in front of just the households in your ideal target audience.
At Ring, our core values are Truth, Transparency, and Accuracy, and we wouldn’t settle for anything less as we serve our client’s most visible assets.
SERVICES | STREAMING CABLE TV
Speak with our team.
Our digital video placement and display ad buying technology allows us to target your audience down to the household. Not ZIP code. Not block. Not range of IP addresses. Household.