Reliable data is the distinction between Ring Digital and most other digital advertising firms. We insist on starting with reliable data, sourced from real-world consumer and voter behavior because as the old saying about computer inputs and outputs goes, "Garbage in, garbage out." We insist on high quality data for our household targeting and other advertising tactics because we believe peoples' consumer and political behavior can be predicted by looking at how they have consumed and voted in the past, and because Accuracy is one of our core values.

Our data scientists work to either provide you with target lists for advertising, or enhance your existing first-party data to empower you to activate your people in the context and with the content that is most appropriate for them individually.

Transparency is another of our core values, and we act on this value by providing advertising lift reports generated by data science--not just trusting the numbers a platform gives us from its cookies. We provide actual reports showing, in some cases, which purchasers were within our target advertising group, and how much total revenue was generated from our campaigns (provided our clients share their conversion data with us under an NDA).  Some of our clients wish only to see our Return on Ad Spend reports, focusing on that single metric above all others. However you want to see your ROAS numbers or measure the effectiveness of your campaigns, we're looking forward to partner with you. Have a look at our Case Study Library to get some ideas of how this works out in practice.