HIGHER EDUCATION
UNIVERSITY ENROLLMENT SOARS
Transformative digital strategy yields remarkable results for midwestern university
Overview
332%
More Likely To Take Action Than Control
460
Students Enrolled With a Deposit
9,100%
Return on Ad Spend
Summary & Challenge
A private, midwestern university expressed challenges in determining their digital marketing outcomes via traditional mediums. Enrollment was flat and they reached out to Ring for something different.
Solution
We first took a list of 9,905 students who raised their hands in interest and targeted those exact households for 90 days and the results showed 86 additional applicants compared to 0 applicants for the control group. We then turned our attention to nurturing their applicants towards enrollment.
Results
From February through May, 2,513 students were targeted with animated digital display ads and pre-roll videos. Of that group, 460 students had enrolled with a deposit.
Speak with our team.
Our digital video placement and display ad buying technology allows us to target your audience down to the household. Not ZIP code. Not block. Not range of IP addresses. Household.