HIGHER EDUCATION
TARGETED CAMPAIGN DOUBLES ENROLLMENT
A southern university increases freshman enrollment amongst low income and GAP students
Overview
$44M
In Generated Revenue
91,055%
Return on Ad Spend
1,549
Enrolled Students
Summary & Challenge
A large public university in the southeast needed help reaching a new demographic: low income and GAP students.
Solution
After the student population was identified and had shown interest, Ring set to work targeting those students directly onto their devices and the devices of their parents.
Results
After only 56 days, we found the students we targeted were twice as likely to enroll as compared to those who did not see the ads.
Speak with our team.
Our digital video placement and display ad buying technology allows us to target your audience down to the household. Not ZIP code. Not block. Not range of IP addresses. Household.