PETS
PRECISE TARGETING
A vet clinic increases awareness and customer base
Overview
3,197
Households Identified (90 Days of Targeting)
59
New Customers
5,434%
Return on Ad Spend
Summary & Challenge
Looking to build awareness and business, and ultimately form trusted relationships with pet owners in their tight-knit central Ohio community, a veterinary clinic came to Ring for our expertise.
Solution
First, we created animated display ads highlighting the family atmosphere and special care that embody the clinic’s mission. Then knowing they wanted to get their message in front of a very specific audience, we identified 3,197 households of dog and cat owners, in a three-mile radius of the clinic, and targeted them with ads for 90 days.
Results
When the campaign landed, the results far exceeded what anyone expected: among the audience we served ads to, 59 became new customers of the clinic, bringing a projected revenue of $206,500!
Speak with our team.
Our digital video placement and display ad buying technology allows us to target your audience down to the household. Not ZIP code. Not block. Not range of IP addresses. Household.