HOME SERVICES
NURTURING INCOMING LEADS
Doubling conversion rates through timely engagement
Overview
.13%
Cost of Marketing
74,622%
Return on Ad Spend
$10.4M+
Conversion Revenue
107%
Lift
1.98%
Control Group Conversion Rate
Summary & Challenge
In the home services industry, the longer a lead remains unattended, the lower the likelihood of winning the business. As you know, making a significant investment in one’s home, such as a full bathroom remodel, is often an emotional and serious decision. Therefore, the time it takes to follow up on leads is critical for successful conversion. A prominent national bathroom remodeling company asked Ring to keep their incoming leads engaged until a call center or salesperson could personally reach out to them.
Solution
Over the course of 30 days, we helped them handle their daily leads by serving animated display and video ads to devices within the leads’ homes.
Results
After concluding their 30-day campaign, we discovered that immediately nurturing their fresh leads led to significantly higher conversion rates. Homeowners were 2.5X more likely to purchase a bathroom remodel when Ring was involved!
Speak with our team.
Our digital video placement and display ad buying technology allows us to target your audience down to the household. Not ZIP code. Not block. Not range of IP addresses. Household.