HOME SERVICES
NEW CUSTOMER ACQUISITION
A home improvement company reaches its exact target
Overview
23%
Lead-to-Sale Conversion Rate
110
Additional Leads Leading to Sales
$1.6M
In Sales From a $6K Ad Spend
Summary & Challenge
A national home improvement company approached Ring Digital with two distinct challenges. To establish brand awareness in new neighborhoods, and to convert existing leads into sales. After a list was given of homeowners that met certain criteria, hyper-targeted messaging was provided to these households for 41 days.
Results
The campaign resulted in $40,000 in sales for control group targets, 110 additional leads leading to sales, and a 23% lead-to-sale conversion rate. The campaign, which cost $6,000 in ad spend, generated an impressive $1.6 million in sales.
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Our digital video placement and display ad buying technology allows us to target your audience down to the household. Not ZIP code. Not block. Not range of IP addresses. Household.