HIGHER EDUCATION
JOB APPLICATIONS INCREASE
Targeted Ads Reignite Cold Leads and Boost Conversions by 43% for Northeast Public University
Overview
200+
Applications
43%
Lift
1.43X
More Likely to Convert
Summary & Challenge
A public university in the Northeast aimed to fill over 400 open job positions and sought to encourage both new applicants and reengage leads who had gone cold, including those who had previously withdrawn their applications. The university faced challenges in reviving interest from disengaged prospects while also attracting fresh applicants.
Solution
We launched a targeted campaign focusing on over 3,000 prospects and applicants, using targeted ads to drive new applications and reignite interest among withdrawn applicants. Our strategy centered on re-engaging cold leads while also motivating fresh prospects to apply for the available positions.
Results
The campaign resulted in over 200 applicants, with a significant number of individuals who had previously withdrawn their applications re-engaging. Additionally, the prospecting audience experienced a 43% lift, meaning applicants were 1.43 times more likely to convert when exposed to our ads.
Speak with our team.
Our digital video placement and display ad buying technology allows us to target your audience down to the household. Not ZIP code. Not block. Not range of IP addresses. Household.