Home Services

Transform your home services business with custom digital strategies engineered for success.

At Ring Digital, we specialize in empowering home services companies of all kinds, from solar installers to plumbers and everything in between, to seriously level up their marketing. Whether you're aiming to increase sales, activate your database, or simply amplify your online visibility, our tailored solutions are designed to deliver measurable results. Explore how our proven strategies can amplify your brand's voice in the marketplace and give you an edge in the competitive home services landscape.

Examine The Effects of Our Technology

Dig into actual campaigns where Ring Digital’s strategies have had a significant impact on home service businesses in our ever-growing library of case studies. Explore how we've customized digital solutions to meet the unique needs of home service businesses, delivering significant and measurable results.

Our Home Services Toolkit

Explore our home services toolkit, designed to empower our partners with tailored strategies for increasing sales, enhancing digital visibility, and reaching your ideal audience effectively.

Household-Targeted Advertising

Target your display, video, OTT-CTV streaming video ads to a list of specific households based on their street address, verified by GPS technology.

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Automatic Content Recognition (ACR)

Utilize ACR technology to target your display, video, and OTT-CTV streaming ads to audiences based on their viewing habits and preferences.

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Retargeted Digital Advertising

Our retargeting tactic allows you to serve display, video, or streaming video ads to people who visit your website.

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Keyword-Targeted Digital Advertising

We'll use the copy on websites to target visitors to those websites with ads on those sites and after they leave them to browse the larger web.

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Pre-Roll Streaming Cable TV

Reach your target households through ad-supported apps on Rokus, Apple TVs, and FireSticks as well as cable TV spots that are streamed online.

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Data Enrichment

Enhance your existing customer data to enable highly targeted and personalized marketing strategies that resonate with your most profitable target audiences.

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Trends Shaping Home Services Marketing

Discover the latest industry trends and insights shaping home services marketing in our curated collection of articles from leading sources. Explore how these trends impact your business and gain insights into how to enhance your marketing strategies.

Frequently Asked Questions

  • Yes, we can assist you in one of two ways. Firstly, if you don't have a target list, we can create an ideal client profile and use 3rd party lists to target households at their street address which match the ideal demographic you wish to target.

    Alternatively, we can perform a data enrichment process by utilizing historical customer data to generate an ideal client list based on data insights. Once we have created these profiles, we will target those exact households.

  • It is unlikely that your ad agency can offer the targeted technology services we specialize in. Generally, advertising agencies specialize in various areas such as social media marketing, email marketing, influencer marketing, web development, and search engine optimization.

    At Ring, we specialize in providing highly targeted digital display and video advertising that puts a strong emphasis on transparency, reliability, and data analysis. Although our services differ from what your ad agency typically offers, our technology is designed to complement other tactics that ad agencies provide.

  • Your ads can be seen wherever your target audience goes on the Internet where ad space is available, including on mobile and desktop browsers, Internet-connected TVs and streaming devices, and apps. We generally avoid placing ads within Google’s display network or social media platforms because their targeting and ad delivery do not match our values of transparency and accuracy!

  • When we select audiences for our targeted ads, we start our targeting process with household street addresses. This information is obtained from our clients' first-party data or trusted third-party data providers. We also utilize GPS technology sourced and verified from multiple satellites to geo-target ads to specific real-world locations.

  • Our pricing is based on the number of impressions your ads generate. We do not charge any additional fees for setup, onboarding, or data matching. The only cost you will incur is for the ads we serve to your targeted audience. A smaller budget will reach a smaller audience, while a larger budget will reach a larger audience.

  • We utilize historical customer records, including unsold leads, to identify potential new customers based on the demographic and psychographic characteristics of your provided sales data. This analysis allows us to identify top-performing zip codes, personalize marketing messages, and target high-value prospects. This process maximizes every opportunity in your database and significantly reduces acquisition costs. Additionally, we can scrub newly acquired leads against these profiles to ensure they match your ideal audience.

Speak with our team.

Our digital video placement and display ad buying technology allows us to target your audience down to the household. Not ZIP code. Not block. Not range of IP addresses. Household.