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HOME SERVICE SUCCESS
Strategic data play sparks impressive sales surge
Overview
969%
Return on Investment
$831K
Accrued in Sales
9.36%
Cost of Marketing
Summary & Challenge
A leading regional bathroom remodeler had thousands of ‘demo-no-sale’ and ‘previously purchased’ leads that were dormant going back a few years.
Solution
With some savvy data enrichment beforehand to identify their ideal customer, Ring targeted these 11,000+ leads at the household level over a period of 93 days onto their devices and streaming TV’s.
Results
Putting data to work, targeting real people, and controlling the frequency produced the following results: $831K in sales, resulting in a 969% return on investment.
Speak with our team.
Our digital video placement and display ad buying technology allows us to target your audience down to the household. Not ZIP code. Not block. Not range of IP addresses. Household.