HIGHER EDUCATION
GRADUATE STUDENT APPLICATIONS SKYROCKET
Targeted Campaign Drives Conversions for Northeastern Public University
Overview
8,700
Applications Generated
66%
Graduate Conversion Rate
40%
Campaign Yield
Summary & Challenge
A mid-sized public university in the Northeast aimed to enhance its enrollment process by moving more prospective students through to final decisions for either enrollment or deposit. The university faced challenges converting prospects at the final stages of the application process and aimed to boost these key metrics to secure more enrollments.
Solution
Over the course of 10 months, Ring Digital implemented a highly targeted campaign that reached over 30,000 prospective students. Focusing on graduate program prospects, we delivered tailored ads across the platforms they were most likely to engage with, ensuring maximum visibility and impact throughout the application process.
Results
The campaign resulted in over 8,700 applications to the university, with a remarkable conversion rate of 66% for graduate program prospects. Overall, our targeted ads increased the likelihood of conversion by 1.4 times, achieving an overall yield of approximately 40%.
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