HIGHER EDUCATION
ENROLLMENT RATES MULTIPLY
Targeted Campaign Boosts Conversions by 7X at Private Liberal Arts College
Overview
13%
Conversion Rate
613%
Campaign Yield
7.13X
More Likely to Convert
Summary & Challenge
A private liberal arts college in the Midwest aimed to improve its conversion of accepted students into enrolled or deposited students. The college's primary challenge was enhancing its yield efforts to guide accepted students through the final stages of the application process and secure their commitment to enroll.
Solution
Over the course of 8 months, we launched a highly targeted campaign focused on approximately 900 accepted students. Through customized, data-driven ads tailored to resonate with each student, we effectively nurtured them toward completing their enrollment or deposit decisions.
Results
The campaign delivered impressive results, achieving a 13% conversion rate. Even more remarkable, the overall yield was an astounding 613%, meaning that students exposed to our ads were 7.13 times more likely to convert compared to those who were not.
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Our digital video placement and display ad buying technology allows us to target your audience down to the household. Not ZIP code. Not block. Not range of IP addresses. Household.