MEMBERSHIP MARKETING SKY ROCKETS
Precise customer
targeting yields
astonishing numbers.
SUMMARY & CHALLENGE
A well-known regional HVAC and plumbing company in central Ohio wanted to sign new leads up to be part of their discount membership program. Customers would pay a flat annual fee and receive discounts on services throughout the year.
SOLUTION
Ring collaborated with the client to determine that the best types of targets for this program would be homeowners who had purchased their home in the last ten years, had an annual income exceeding $75,000, were aged 40-54, and owned homes valued over $150,000. Using display and video ads along with keyword targeting, Ring achieved a verified 579% return on ad spend in the first 8 months of a 12-month program.
$40,000
AD SPEND YEAR
TO DATE
$231,858.58
REVENUE GENERATED
579.65%
ROAS
RESULTS
Individuals who joined after being targeted by Ring displayed a noteworthy spending pattern. The average amount spent by those who were “targeted prior to joining” amounted to $4,215.61, whereas those who were “not yet targeted” stood at $3,022.94. Customers targeted by Ring spent 39.5% more on average compared to those not targeted, resulting in a 139.5% revenue increase. These impressive results highlight Ring’s ability to deliver proven outcomes.
