BOOSTING DONATIONS
Supporting Fundraising Strategies through Expert Targeting
SUMMARY & CHALLENGE
Our non-profit client who serves women in crisis participates annually in the Colorado state-sponsored “Colorado Gives Day” which is regularly promoted by the Colorado Governor. Earlier Colorado Gives Day programs that our client would participate in have included email, direct mail, and volunteer phone calls. The client expressed frustration that the traditional channels weren’t working as well as they had hoped and wanted to increase donations.
SOLUTION
The client provided us with a prospect list to which they would also send emails, direct mail, volunteer phone calls, but to which we would also send household-targeted digital display ads.
$34,358
DONATIONS RECEIVED FROM TARGET LIST
$1,679
AD SPEND
20X
RETURN ON
AD SPEND
RESULTS
The client received 206 donations from the program overall, 62 of which were matched back to our target list, totaling $34,358. The spend was a minimal $1,679, making the campaign a roaring success.
