NEW CUSTOMER ACQUISITION
A home improvement company reaches their exact target.
SUMMARY & CHALLENGE
A national home improvement company approached Ring Digital with two distinct challenges. To establish brand awareness in new neighborhoods, and to convert existing leads into sales. After a list was given of homeowners that met certain criteria, hyper-targeted messaging was provided to these households for 41 days.
RESULTS
The campaign resulted in $40,000 in sales for control group targets, 110 additional leads leading to sales, and a 23% lead to sale conversion rate. The campaign, which cost $6,000 in ad spend, generated an impressive $1.6 million in sales.
