HOME SERVICE SALES SUCCESS

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Strategic Data Play Sparks Impressive Sales Surge

SUMMARY & CHALLENGE 

A leading regional bathroom remodeler had thousands of ‘demo-no-sale’ and ‘previously purchased’ leads that were dormant going back a few years.

SOLUTION 

With some savvy data enrichment beforehand to identify their ideal customer, Ring targeted these 11,000+ leads at the household level over a period of 93 days onto their devices and streaming TV’s.

$831K
IN SALES

969%

RETURN ON

INVESTMENT

9.36%
COST OF

MARKETING

RESULTS 

Putting data to work, targeting real people, and controlling the frequency produced the following results: $831K in sales, resulting in a 969% return on investment.