PRECISE TARGETING

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A vet clinic increases awareness and customer base.

SUMMARY & CHALLENGE 

Looking to build awareness and business, and ultimately form trusted relationships with pet owners in their tight-knit central Ohio community, a veterinary clinic came to Ring for our expertise. 

SOLUTION 

First, we created animated display ads highlighting the family atmosphere and special care that embody the clinic’s mission. Then knowing they wanted to get their message in front of a very specific audience, we identified 3,197 households of dog and cat owners, in a three-mile radius of the clinic, and targeted them with ads for 90 days.

59

NEW CUSTOMERS

3,197

HOUSEHOLDS IDENTIFIED

90 days of targeting

5,434%

RETURN

ON AD SPEND

RESULTS

When the campaign landed, the results far exceeded what anyone expected: among the audience we served ads to, 59 became new customers of the clinic, bringing a projected revenue of $206,500!