Truth. Transparency. Accuracy.
Data Makes the Difference
Each of us creates an ocean of commercial, financial, political, and public data as we move through our lives. It is becoming less and less necessary to use probabalistic data to target your marketing, which is why we have always only used deterministic data for our clients, while maintaining full privacy compliance, and avoiding ineffective and opaque “privacy sandboxes.”
Matching It Back
Since we know the details of who we’re advertising to, our clients can send us their sales data which we compare to our targeting data. The end result is an actual Return On Ad Spend.